AVA CEE, a distributor of engine cooling and air conditioning components, changes its name to Highway Automotive.
Highway Automotive is a distributor of motor cooling and air conditioning parts and is a part of the Nissens Group.
Formerly known as AVA CEE, the company reverted to its original name in 2023 to better reflect its specialisation in providing solutions for trucks, buses, agricultural and construction machinery. The change in name and logo has no impact on the company's organisation, values and operations. Highway Automotive will continue to provide its customers with high quality products and services while continually expanding its product portfolio based on innovation and market trends.
The company aims to strengthen its position in the European market and expand its presence in the Far East and Africa.
The renaming is accompanied by an effective marketing campaign aimed at introducing and promoting the new brand through media, social platforms, website, and direct communication with customers.
Highway Automotive is proud of its reputation as a truck expert and remains committed to excellence, flexibility and a customer-focused approach.
What does Highway Automotive offer?
Highway Automotive offers excellent quality components for engine cooling and air conditioning systems for truck, bus, farm and construction equipment engines. Their product range includes radiators, heaters, condensers, compressors, fans, dryers, intercoolers, valves, fluid level sensors, NOx sensors, AdBlue systems and exhaust emission control system components.
The product portfolio is constantly expanding based on innovation and customer requirements. Highway Automotive's products are reliable, durable and competitively priced.